Insights
Field notes on performance marketing
What we are learning running paid media for UAE businesses — the tactics that worked, the ones that did not, and the numbers behind both.
6 articles 3 topics Last updated 1 Dec 2025
All articles 6
- Paid ads · 8 min read How to Maximize ROI on Google Ads in Abu Dhabi A complete guide to getting the most from your Google Ads budget in Abu Dhabi. Learn bidding strategies, keyword optimization, and local targeting tactics that deliver measurable results for UAE businesses.
- Strategy · 10 min read Meta Ads vs Google Ads: Which Performs Better for UAE Businesses? A detailed comparison of Meta Ads and Google Ads for businesses in the UAE. Learn which platform delivers better results based on your industry, goals, and budget.
- CRO · 12 min read The Complete Guide to Conversion Rate Optimization for UAE Businesses Everything you need to know about CRO for UAE businesses. Learn how to turn more of your existing website traffic into leads and sales with proven optimization strategies.
- Strategy · 9 min read AI in Digital Marketing: How UAE Businesses Are Using Automation to Scale Discover how AI-powered marketing automation is transforming digital campaigns for UAE businesses. From predictive bidding to chatbots, learn how AI drives better ROI.
- Paid ads · 11 min read TikTok Ads vs Instagram Reels: Which Drives Better ROI for UAE Brands? A head-to-head comparison of TikTok Ads and Instagram Reels for UAE businesses. Platform demographics, ad formats, costs, and which delivers better return on ad spend.
- Strategy · 8 min read Google Business Profile Recovery: How to Get Your Listing Back After Suspension A step-by-step guide to recovering a suspended Google Business Profile in the UAE. Learn why suspensions happen, how to appeal, and how to prevent future issues.
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